Ross Jeffries is a published author and seduction guru. He is acclaimed as being the first seduction guru for men. In 1992, Ross Jeffries released his first book, “How To Get the Women You Desire Into Bed,” which started online communities to discuss and aid the development of the art of seduction. Ross started a company called Speed Seduction to teach his methods.
The basis of the original Speed Seduction books and courses is that a person feels the emotions expressed in a story or a linguistical pattern. The goal is to arouse women with words, to put them in a connected or sexual state. Phonetic ambiguity (such as blow me vs below me) and anchoring are used. The concept is that by using “anchors”, these states can be anchored to oneself. From that point on, the seducer can remind a woman of these emotional states by his appearance or touch, as explained in his now outdated “How to Get the Women You Desire into Bed”.
A student of Richard Bandler’s NLP school, Ross Jeffries applied NLP to the dating world in a structured and systematic way. Jeffries’ students have included David DeAngelo, a well-known seductionist. He was featured as a pick-up mentor to Neil Strauss in Strauss’ bestselling book “The Game: Penetrating the Secret Society of Pickup Artists”.
Jeffries’ programs include: Speed Seduction Basic Home Study Course, Unstoppable Confidence, Gold Walkups, Ross’ One on One Metaphors, Secrets of Advanced Irresitable Arousal and Fear Into Charisma, Hyper Responsive Series, Frame Control Series, and Nail Your ‘Inner Game’ – a product aimed at building self esteem and eliminating anxiety.
Ross Jeffries’ techniques are controversial and in his appearance on the Dr Phil Show, Ross denied teaching NLP, the basis of his techniques.